Google Buy for Me, ChatGPT, and Copilot now complete purchases on behalf of customers. We test whether they can actually check out on your site — and show you exactly where they break.
Get Your Free ScoreUses its own browser to complete tasks like booking, shopping and form-filling on your behalf.
Source: OpenAI
Chrome-based agent that browses websites, reads pages and completes web tasks on your behalf.
Source: Claude
Web-browsing agent that navigates sites, completes purchases and automates multi-step tasks in the cloud.
Source: Google Labs
AI native browser with built-in assistant that can research, analyze and complete tasks.
Source: Perplexity
...plus thousands more enterprise Agents, interacting with your site on behalf of other businesses
Source: McKinsey
Source: Salesforce
Source: Gartner
Source: Microsoft/Bing
A customer asks their AI agent to research, compare, or purchase in your vertical.
The agent scans your site for structured data, clear pricing, no browsing, no brand storytelling — just can I extract what I need?
The agent tries to complete the action and to cart, book, submit a lead form — relying on visual cues, complete navigation, or developer-heavy agent APIs. Agent is here.
The agent either completes the task, sends the user back, and routes to a competitor who made it easy.
By 2030, McKinsey projects $1 trillion in U.S. retail revenue will be AI-orchestrated. AI agents will handle discovery, comparison, and purchase — and if your site or platform isn't designed for them, you're not in the consideration set.
For a $10M revenue business, the gap between agent-ready and agent-invisible platform could reach $8M within five years.
Illustrative model based on McKinsey, "Agentic commerce is coming" (2025). Assumes ~10% retail of total AI orchestrated by 2030.
Can AI agents find and access your products, content, and services?
Can agents accurately interpret your pricing, eligibility, and key information?
Can agents navigate your forms, checkout, and conversion flows end-to-end?
Does your technical stack support or block agentic browsing?
A scored assessment across 100+ data points, showing exactly where AI agents fail on your site and how severely each failure impacts conversion.
See how your agent readiness compares to key competitors — and where you're most exposed to losing market share.
A prioritised action plan separating quick wins from structural fixes, giving product and engineering teams a clear path to implementation.
Thinking
Every major AI platform shipped the ability for agents to actually buy things. Google's "Buy for Me", Copilot Checkout, and ChatGPT Instant Checkout are all live. This is happening right now, with real money changing hands.
A totally new type of internet user is going to disrupt the way companies do business online. Being invisible or poorly optimised for AI agents is going to be costly.
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